Nicoll Racing was conceived in 1999 and brought to life by Billy Nicoll in 2000. Mr. Nicoll's passion for motorcycles started as a young child. Now Nicoll Racing Inc. is a full service facility specializing in precision engine and suspension modifications with a secondary focus on ATV's and watercraft.
Nicoll Racing was founded on 4 Absolutes management. These absolutes have become and integral part of our success:
Absolute Number One
The Customer: The customer is the focus of everything that we do. To be successful, we must be customer driven. The concept is to anticipate, to meet, and ultimately to exceed customer wants and needs.
Absolute Number Two
Quality: Quality is defined by the customer. It must be Nicoll Racing's number one priority, taking precedence over all other considerations, including cost and production schedules.
Absolute Number Three
Continuous Improvement: It's a fact of life that the customer's expectations will continue to rise. If we expect to enhance our relationship with customers, continuous improvement is essential in every aspect of our business.
Absolute Number Four
People: They are the most important element in the success of any company. Unless they share a common vision of what constitutes success, have a sense of how that vision will be achieved, and are willing as a team to devote their minds and energies to that end, the enterprise will fail. We strive to have the best and most loyal people working on your equipment.
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